True North Sports & Entertainment has unveiled the primary and secondary logos for the Winnipeg Jets Hockey Club which will begin play in the National Hockey League in 2011.

The design for the new logo, which was developed in partnership with Reebok and the NHL, was inspired by the logo of the Royal Canadian Air Force.

The Winnipeg Jets will unveil their uniforms and uniform colors at a later date.  The full story behind the logo is available at the team's website.