All were announced at a celebration ceremony on Sunday. "Love For Life" is the new slogan and Havengroup is the new name. CEO Marlin Roth sees the new title as a good fit for at least the next 15 years. As for the new corporate strategy, the organization wants to try and develop community with their programs. Havengroup also aims to create centres of excellence to provide further education to staff. Future growth at the organization includes 12 to 15 new units at Cedarwood Supportive Housing, expansion at Resthaven in the next 3 years and to improve the amount of 55+ housing.