AgriCart brings new purchasing options to agricultural businesses

Agriculture has changed considerably over the years, but finding the right products and suppliers can still be a challenge for businesses across the industry.

Steinbach-based AgriCart is looking to make that process easier through an online marketplace that connects agricultural businesses with manufacturers and suppliers, bringing greater efficiency to purchasing and product sourcing.

Co-founders Ellery Burton and Carl Esau both grew up on farms and have spent much of their professional lives working in agriculture. Their experience gave them firsthand knowledge of some of the challenges facing the industry.

“What we saw was a bit of a gap, both in terms of streamlining purchasing and efficiencies within the supply chain,” says Burton, an engineer who has worked in manufacturing, procurement, logistics and product development.

The two began exploring how technology already familiar to online shoppers could be adapted to agricultural purchasing.

“We just asked ourselves, ‘why can’t we do Amazon for agricultural businesses’?” Burton recalls. We wanted to bring that type of streamlined purchasing and supply chain efficiency into the agricultural space, while maintaining the close relationships and customer support that is common in the industry today.”

Connecting businesses with the products they need

AgriCart primarily serves agribusinesses, helping them discover products, connect with manufacturers and simplify purchasing through a centralized, online platform.

“It's about helping solve problems and working with different manufacturers to expose their products to customers who would have an interest in them,” says Esau. “It's also about helping customers find different products that they might not be aware of or that they struggle to get.”

Building relationships with suppliers has been an important part of establishing the marketplace.

Burton points to a near decade-long relationship with an Ontario-based company that became AgriCart’s first seller as an example of how long-standing industry connections have helped the business grow.

“I think the big thing for me in my life has always been surrounding relationships,” he says. “We really value relationships with our manufacturers and also with our end customers.”

While AgriCart's roots are firmly in southeastern Manitoba, its network already extends well beyond the region.

“We like to say that AgriCart doesn't have any borders,” says Burton, noting that the marketplace has connections with sellers in North America, Europe and Asia.

Growing from southeastern Manitoba

AgriCart soft-launched in June 2026, and Esau says the response from customers has been encouraging.

“Customer feedback has been positive, very supportive,” he says. “A lot of the customers, the feedback would be they want more. They want us to continue to expand this.”

The company has recently expanded its team and is working toward significantly increasing the number of products available through its marketplace.

Burton says the hope is to eventually offer thousands, potentially tens of thousands, of products.

Both founders see considerable opportunity to improve how agricultural businesses source the equipment and supplies they need.

“A big part of agriculture is solving problems,” says Esau. “As technology has evolved, we want to work with it and leverage it to help our customers.”

For Burton, that work remains closely connected to his agricultural upbringing and an appreciation for the people working in food production.

“We have a passion for farming and food production,” he says. “High-quality products to hardworking producers and agribusinesses – I think that’s what drives us every day.”

Visit AgriCart’s B2B agricultural marketplace at www.agricart.ca.

Ellery Burton with his father Blair.