New Student Registrations

School offices will re-open on Wednesday, August 22. View school 

contact information.

Steinbach Dodge Chrysler has been sold to Birchwood Automotive Group.

Paul Neustaedter informed his staff late Friday and then Monday morning the transition began to the Chipman family.

The dealership was founded by A.D. Penner back in 1937 and was first called, Penner Dodge. Then in 1961, he was joined by his son-in-law Jim Neustaedter. Neustaedter took over as Manager of Penner Dodge Chrysler in 1966 and purchased the business five years later.

In 1977, the business was sold to A.D.'s son Charles Penner. Four years later, Penner took over the Chev Olds dealership, meaning the Dodge Chrysler franchise was available once again. In January of 1982 it was awarded to Jim Neustaedter and Steinbach Dodge Chrysler was born.

In the years to come, the auto dealership was the Jeep Eagle and Plymouth franchises and as a result, Steinbach Dodge Chrysler became Manitoba's largest full-line Chrysler dealership. Then in 2011, it grew to include Fiat of Steinbach.

Neustaedter says Monday, December 4, 2017, is a big day for him. He joined the family business in 1988. But he clearly remembers a conversation he had with his father many years earlier when the business had been sold to Charles Penner.

"I was twelve years old and (Dad) told me, 'Paul the dealership's sold' and that day he promised he would do his very best to give me an opportunity," recalls Neustaedter. "And wow what an opportunity I've had. So I'm so thankful to my Dad."

According to Birchwood CEO Steve Chipman, it was a couple of years ago when he sought out Neustaedter. He told Neustaedter then to give him a chance if he ever thought of selling. Neustaedter says the two sides have been in talks for several months and struck a deal in the last couple of weeks.

"I understand his work ethic, his community involvement, we are on the same wavelength that way," says Chipman. "Paul and I are good friends."

Birchwood Automotive Group started in 1964 and has been a family business for 53 years. They own 18 dealerships in Winnipeg, Brandon and Cavalier, North Dakota. Chipman says they employ 1200 and the acquisition of Steinbach Dodge Chrysler marks their first Chrysler dealership. The dealership will change its name to Steinbach Dodge Chrysler Jeep Ram.

"It's a vibrant community," says Chipman, when asked why they decided to get their foot in Steinbach. "Everything I know about Steinbach tells me this is a great place to do business."

Neustaedter says the fact a Winnipeg based company has taken over the Steinbach dealership, should not concern anyone that it will lose its community involvement. In fact, he says Birchwood Automotive Group was picked because of how incredibly community minded the business is.

"It had to be good for our customers, it had to be good for our staff, and it had to be good for the community," says Neustaedter. "Just so blessed that we were able to find this group, who is a group that's involved in Manitoba, believes in Manitoba and believes in the future of Manitobans."

Chipman says the dealership has 32 full-time staff and a number of part-timers. All staff will keep their jobs, including Robert Dueck who will stay on as General Manager.

He adds they are leasing the property from Neustaedter and have obligations under that lease agreement. Chipman notes they have not considered any future plans to expand or move locations.

As for Neustaedter, he says beginning Tuesday he will set up his office at Steinbach Trailers & RV.


More Local News

Summer BBQ Supports Agape House

Agape House was presented with a cheque for $1435.60 after the Taste of Summer Charity Barbecue Wednesday afternoon. Director of Agape House Tracy Whitby claims she is blown away by the support they…

Blumenort Man Convicted Of Sexual Assault

A man from Blumenort has been convicted of four counts of Sexual Assault. The incidents took place between May and September of 2014, while Kenneth Wall was providing massage services. A total of…

Parking Lot Repairs In Victoria Plaza

Work began this morning to tear up and resurface sections of the parking lot in Victoria Plaza. Justin Schinkel of Schinkel Properties says there were a few sections in need of repairs to make the…

Smoking in Vehicles With Child Passengers is Illegal

The Province would like to remind residents of the Southeast that smoking in vehicles when children are present is illegal. Andrew Loughead, the Manager of Tobacco Control for the Department of…

Traffic Lights Soon Going Up At Busy Intersection

Manitoba Infrastructure has begun the task of putting up traffic control signals at the Highway 52 and Industrial Road intersection in Steinbach. The project was announced in February and then one…

Vehicle Fire Electrical In Nature

Steinbach Fire crews put out a vehicle fire Wednesday morning in Mitchell. The fire department was called at 8:30am to a residence on Morley Avenue. Deputy Fire Chief Ron Chausse says the fire was…

Steinbach Objects To La Broquerie Zoning By-Law, Weiss Not Surprised

The Reeve for the RM of La Broquerie says they are not surprised that the City of Steinbach has objected to its new zoning by-law and development plan. In the current by-law, there is a transitional…

Large Police Presence In Landmark Tuesday Evening - Update

RCMP say no further information will be released regarding an incident Tuesday night in Landmark that drew a number of officers to the community around 6:00 p.m. They say it is a private matter…

21 Days Of Summer Vacation Remaining In Hanover

It's exactly three weeks until the start of classes in the Hanover School Division. Assistant Superintendent Chris Gudziunas outlines the schedule for the start of school. "The first day of classes…

New Blumenort Playground Pulls Inspiration From The Community

A brand new playground called the Junior Diggers Park on the north side of Blumenort pulls design inspiration from the community. Barb Brule is on the Blumenort Playground Committee. She says it is…

Rollover on Kokomo Causes Minor Gas Leak

The La Broquerie Fire Department responded to a single vehicle rollover on Kokomo Road at around 2:30 pm, Tuesday. Deputy Fire Chief JC Normandeau describes the situation: “It appears the guys were…

Motorcycle Stolen In Steinbach

Police say a motorcycle was stolen earlier this week in Steinbach. Steinbach RCMP were notified Monday morning shortly after 7:30, that a Suzuki motorcycle had been taken overnight from the parking… is Steinbach's only source for community news and information such as weather and classifieds.

Search the Biz Guide