There is a new glow at the corner of Reimer and Second in Steinbach. It's coming from a 12 foot high sign next the Steinbach Cultural Arts Centre. The sign can display pictures and video. Executive Director Cindi Rempel Patrick says it's a dramatic way to let people know who they are and what they do. The sign costs about $25,000. The Arts Council did not have near that much saved but thanks to a large donation from Signex they were able to get it much quicker than anticipated.