Sponsored by Steinbach Dodge

To say Dom Trotta is happy about his recent move to Steinbach would be something of an understatement.

"I’d always heard great things,” he says. “I like the idea of smaller city living. My wife is from a small town and she always wanted to go back to small-town or city living. So when the opportunity came up, we jumped all over it. It’s exciting!"

That opportunity happened to be the role of General Manager at Steinbach Dodge Chrysler Jeep, oneTrotta officially assumed this month. Born and raised in Winnipeg, he’s familiar with the region and can’t wait to grow both his and his dealership’s involvement in the community.

"I love the idea of community," he says. "I want to make sure I do everything I can to support the community through all levels of events like we did at Summer in the City. I believe in community and supporting local, so I’m looking forward to that."

A veteran General Manager with Birchwood Automotive Group, Trotta has been in the vehicle-selling business for almost 20 years and has worked his way through the various dealership roles. He’s familiar with the industry and likes to highlight the importance of transparency in the purchase experience, but he's also looking to the future and it’s one that stands to further benefit the customer.

"We’re working towards a full online experience—reserve the vehicle you want and we hold it for you to test drive or bring it right to your home," he explains. "You could complete the purchase online. We’re working through different phases of that right now—do the credit application online; sign all the documents online. It’s a whole new way of selling cars, let’s put it that way."

For now, Trotta points out that, unlike other manufacturers, Chrysler Group has had an easier time overcoming supply issues. As a result, Steinbach Dodge has a great selection of vehicles, including Jeeps, trucks, minivans, SUVs, and sedans. But first, he’d simply like to introduce himself.

"I just encourage everybody to come for coffee,” he says. “Come visit me. Come meet the team. It’ll be a completely different experience from what anyone has experienced. It’s very exciting."

Trotta and the Steinbach Dodge team can be found at the dealership at 208 Main St. in Steinbach. They’ll also be happy to answer any and every question prospective or returning customers may have by calling (204) 326-4461.