The Canola Council of Canada (CCC) has outlined new directions the organization will take in 2019 and beyond to respond to the changing priorities and needs of the Canadian canola value chain.

The revised work plan is based on the CCC’s recently completed Priorities Review, which was led by the CCC board of directors.

Speaking at the Canola Industry Meeting in Saskatoon, CCC president Jim Everson said the new work plan builds on CCC’s core strengths and the efficiencies made possible by partnership.

“We’re very pleased that all segments of the value chain are fully behind the direction we are taking,” Everson said. “It’s a direction that will enable us to continue our record of leadership, while enhancing our partnerships.”

Resources are now more tightly focused on the industry’s current priorities and the CCC programs most valued by members.

“What we heard from members is that their opportunities and challenges have changed over time, but the commitment to value chain partnership and private sector leadership is as strong as ever,” says CCC chair David Dzisiak. “With their input, we determined that the Keep it Coming 2025 strategic plan should remain our industry’s roadmap, and we will reset our priority activities to better respond to today’s needs.”

Several changes now underway:

- The CCC will continue its leadership in market access and competitiveness, working in close partnership with allied organizations to coordinate activities and maximize impact. Key partnerships include the Canadian Agri-Food Trade Alliance, Canada Grains Council, Canadian Canola Growers Association (CCGA) and Canadian Oilseed Processors Association.

- CCC crop production and innovation is focused on maintaining and building the supply of canola for the Canadian canola industry. CCC activities will align on research leadership and coordination, knowledge creation and transfer, preparing for emerging threats and supporting regulatory and market access efforts. The private sector agronomist community will play a larger role in knowledge transfer and amplification of best management practices, guided by a new CCC Sustainable Supply Committee.

- Consumer-oriented promotion programs will be discontinued in established canola markets. Marketing activities will focus on maintaining and nurturing the Canadian canola brand in established markets. The CCC will be working with the CCGA to develop and deliver a program for canola brand promotion and awareness in new and emerging markets.

- The organization’s funding formula will be more stable and predictable, with the annual budget aligned to the new priorities. Producer groups will fund half of the CCC’s core budget, and industry will provide the other 50 per cent. The core budget for 2019 will be $5.2 million, adjusted from $8.7 million in 2017.

- The CCC will share some costs with other organizations through new service agreements and collaborations. Some activities will be transferred to other organizations or wrapped up completely, allowing the CCC to focus its budget on programs of greatest importance to all value chain members.

“Our Priorities Review has re-energized the Council,” said Everson. “We have unanimous support from our board, a renewed sense of purpose and the confidence that we are providing value to our members.”

More Ag News

Sunflower Grower Group Hoping For More Acres 2019

The National Sunflower Association of Canada (NSAC) held its Annual General Meeting last week at CropConnect in Winnipeg. The group notes sunflower planting in Manitoba fell short of expectations due…

Improving Sprayer Efficiency

Farmers are spending 33% of their time in the sprayer idling, 22% in transport and only about 45% of their time actually spraying. That from Tom Wolf from Agrimetrix Research and Training, who was…

Soybean Growers 'Cautious' Heading Into 2019 Growing Season

Manitoba Pulse and Soybean Growers (MPSG) held its Annual General Meeting this week in Winnipeg at the CropConnect Conference. Outgoing Chair John Preun talked about the mood heading into this…

Nutrien Ag Solutions Wins 4R Nutrient Stewardship Award

Nutrien Ag Solutions was recognized this week with the fifth annual 4-R Nutrient Stewardship Agri-Retailer Award, which is given out each year during the Canadian Association of Agri-Retailers…

First 24 Hours Of Pig Care Are Very Important

It's important to pay extra close attention to pigs during the first 24 hours of care. Dennis Stevenson with Zoetis says this can pay dividends down the road. "A lot of the studies are starting to…

U of M Researcher Studying Edible Bean Yields

A research agronomist with the University of Manitoba is studying whether a proceeding crop can affect edible bean yields. Kristen MacMillian explained her work. "Farmers have crop rotations and…

Reframing The Conversation Around Antibiotics

Farmers need to reframe the conversation on the use of antibiotics in animal agriculture. That from Dr. Leah Dorman with Phibro Animal Health. "I think it's important because there is a lot of…

Weed Specialist Discusses Edible Beans

The province's weed specialist has some advice for edible bean growers. Tammy Jones was a guest speaker at the Edible Bean Meetings held last week in Altona and Portage la Prairie. "I think we need…

MacAulay Announces Canadian Agricultural Strategic Priorities Program

The federal government has announced an investment of $50.3 million over five years for the new Canadian Agricultural Strategic Priorities Program (CASPP). "Canada's agricultural sector is strong and…

University of Winnipeg Receives Weston Seeding Food Innovation Grant

A University of Winnipeg research project has received a $250,000 Weston Seeding Food Innovation Grant. The project will examine ways to train a computer to recognize and tend for prairie crops. To…

Survey Shows Farmers Cautious About Sharing Farm Data

A new survey shows farmers are embracing new technology, but are cautious about sharing data. Farm Credit Canada (FCC) surveyed over 2,000 Canadian producers and found 25 per cent have become less…

Hodgins Farms Receives Environmental Stewardship Award

A pasture-based livestock farm west of Brandon received this year's Manitoba Environmental Stewardship Award (TESA) presented by Manitoba Beef Producers and MNP. Lisa Hodgins and her husband Cameron…

Steinbachonline.com is Steinbach's only source for community news and information such as weather and classifieds.

Login